EVENTS & EXPERIENTIAL.

EVENTS OVERVIEW

Altec Lansing x CES | 2020

Responsible for the design and creative direction of Altec Lansing’s booth at CES 2020, featuring the brand’s “Global Sounds” campaign. The booth was later acknowledged by BizBash as one of the “Most Innovative & Attention-Grabbing Booths and Brand Activations at CES.”

Le TIGRE at NYFW | 2020

Le TIGRE presents its Fall 2020 Collection at New York Men's Day #NYMD during New York Fashion Week #NYFW.

Sports Water | 2019

Responsible for executing a launch event and suite night at Yankee Stadium hosted by Reggie Jackson, in addition to a meet & greet event at Modell’s with Yankees’ player and Sports Water ambassador Gleyber Torres.

Infinity Lifestyle Brands | 2019

Responsible for directing and project managing the enhanced design of Infinity Lifestyle Brand’s booth for the 2019 Licensing Expo, highlighting Infinity’s own corporate DNA, while featuring branded shop-in-shop areas for Altec Lansing, Le TIGRE, and Sports Water.

MARCUS | 2018

Responsible for the direction and execution of grand opening events of MARCUS contemporary retail stores in Aspen, Chicago, and NYC’s Meatpacking District.
Highlights included: artist-commissioned step & repeat designs, gold-dusted foods, celebrity DJ, on-site visual activations, street closures, branded food carts, charitable partnerships & installations, photo booth, and branded transportation via Tesla and horse & carriage.

Marcus Lemonis Fashion Group | 2017

Responsible for directing the grand opening event for ML Showroom West in Los Angeles, on behalf of Marcus Lemonis of CNBC’s hit show, The Profit.
Highlights included: celebrity DJ, branded step & repeat, candy station installation by Sweet Pete’s, coffee/cold brew installation by Bodhi Leaf, and digital photo booth activations. Additionally, coordinated logistics with brand partners like Chase and T-Mobile for small business & entrepreneur event activations incorporating MLFG brands or venues.

Printed Village #PVtalks | 2016

Lead strategy & marketing efforts in a panel lecture series hosted by Printed Village & Marcus Lemonis (CNBC’s ‘The Profit’) with artist Donald Robertson (Drawbertson) at Yale and designer Mara Hoffman at Parsons The New School.

Candice Wu Couture | 2013

Responsible for logistics, operations, and production behind several fashion presentations and runway shows on behalf of Candice Wu Couture during both New York Fashion Week and Boston Fashion Week.
Highlights included: hosting at W Hotels, booking celebrity & reality talent, and distributing swag giveaway partnerships on behalf of vendors like Hint Water and Jo Malone.

Uptempo Magazine | 2011-2013

Executed the launch of Uptempo Magazine, in addition to countless live brand-sponsored events.
Highlights included: securing Starwood Hotels for event venues; producing artist performances by aerialists, choir, ballet dancers, & recording artists; producing a fashion show in collaboration with Jimmy Choo and non-profit partners Boston Symphony Orchestra and Boston Lyric Opera; partnering with Diane Paulus’ The Donkey Show by the American Repertory Theatre; and more.

StyleFixx | 2012

Responsible for the execution of large-scale multi-city women’s experiential shopping events.
Highlights included: securing prominent vendors & swag items, major auto sponsorships, introduction of branded sections for product categories, step & repeat, and photo booth activations.